There are now memes, costumes, merchandise, trivia nights and even drinking games for "Hocus Pocus" watch nights. "It's one of our highest rated titles consistently," Megan Slaughter, ABC Family's director of acquisitions, told Yahoo Entertainment in 2015, referring to its popularity on "13 Nights of Halloween." "It's really become a kind of foundation of the event." In his book, Wallace reports that home video sales for "Hocus Pocus" totaled more than $8 million from 2007 to 2013, an "incredible sum for a catalogue title," he wrote. The fervor continued as it crept its way into the top 10 or 20 DVD and Blu-ray sales every year thereafter when the calendar turned to fall. ABC Family's "13 Nights of Halloween" (now Freeform's "31 Nights of Halloween,") "played an incalculable role" in the film's reemergence, Wallace said, as kids of the '90s began rediscovering the film as teenagers or adults with a newfound appreciation.īy 2009, "Hocus Pocus" had shattered the program's viewing record with 2.5 million viewers, TV by the Numbers reported then. The movie appeared to gain more popularity than ever in the mid-2000s, when it began to air regularly every fall. The nostalgia factor, Wallace said, has been the film's most obvious lifeblood. A discomfiting number of jokes about teenage virginity ensue. They spend most of their time pursuing a boy named Max, his little sister Dani and Max's teenage crush after Max, a virgin, lights the cursed candle that brings the Sanderson sisters back to life. The result: a bucktoothed, wild-haired Midler as Winifred, a child-sniffing, bumbling Najimy as Mary and a dimwitted, boy-crazy Parker as Sarah, who enlist the help of a zombie named Billy and their spell book with one eye on their mission to kidnap kids. He originally envisioned it being much scarier, titled "Halloween House," but the movie was intended to appeal to families, requiring a certain amount of comedy. "Hocus Pocus" started as a bedtime story the movie's producer and co-writer, David Kirschner, used to tell his daughters in the '80s, he said during the special. "You never know which ones are going to fly away and disappear into the night like broomsticks and which ones are going to magically seep into the zeitgeist and the veins of y'all forever." "I mean, we had no idea at the time," Najimy said, speaking to fans from the stage.
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